Tuesday, August 30, 2011

EOC: Week 8 Exercise

Many of us have an idea for a branded fashion product that is missing in the world.  Design and brand a fashion product that you think is missing from the market place.  Before you start you will need to conduct research to see if it already exists. Also, you should figure out if there is a need for the product.  Use current periodicals such as Women's Wear Daily or WWD Accessories to help you with your research.  Explain your findings to the class

A very neat and progressive concept that I had in mind is the "Sun-Contact Lens".  The sun contact lens lies under the accessory's category and it principally consists of a combination of sunglasses and contact lenses.  It erases the boundaries of having to remove glasses from your face, of avoiding an extra carry-on item, of avoiding face tanning lines, of even letting people know you are even wearing sunglasses. 
The ideal prototype would only need an ultraviolet protecting shade on the pupil area and the rest of the lens is clear for a normal look
Not more need for uncomfortable shades when their purpose are sprightly utilitarian

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