In this chapter you discovered that Dolce & Gabbana are known for their unique advertising campaigns. How well can you read one of their ads or any other fashion ad? Find a fashion ad and share with your colleagues all the innuendos you find hidden in the ad. How does this ad reflect culture or history? Does the ad say anything about the particular brand? What is subliminally suggested? Back up your thoughts with reasons from history, culture, or contemporary ideas
-The ad tries to target the hip and trendy Hollywood youth
-It clearly shows its urban care free style
-Supra shoes are known for their hi-tops which resemble the popular hi-top style back in the 80’s. The traditional 80’s boom box helps you recognize this as well.
-The celebrity endorsement of Chad Muska, popular LA Dj, also triggers the brand awareness in the night scene
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