Venturing out to the real world as an entrepreneur while you build and manage your own business from zero isn’t only a matter of snapping out of it and taking action. It is a personal commitment that involves a lot of sacrifice from personal and/or family time and which also requires a financial investment, either personal or from a partnership.
It is a tough but promising journey that must be approached in the most strategic way possible. My suggestion- brainstorm, filter, and organize your vision and ideas before taking the leap and start investing any money into a business
My initial undertakings on this project lead to epiphany and self-discovery. I wanted to offer a solid good that not only was aesthetically appealing but that it could also contribute to society in one way or another.
I saw a great and low risk potential in offering premium quality graphic t-shirts that portrait constructive, objective, and visionary philosophies through conceptual art as a channel for me to achieve my goal. This collection of tees would be manufactured under eco-friendly standards and crafted with the most innovative printing techniques. Tees are a cost effective way to test out the markets if you are a new comer in the apparel industry. I personally view t-shirts as blank canvases in which brands can visually illustrate a message and feeling to their niche consumers. It is a powerful branding tool, if properly used. “Because fashion garments carry no meaning and signifiers only of themselves, it is the arbiters who give them meaning through selling context and/or display” – (Brand Story by Joseph Hancock, pg 26)
The graphic tee’s industry is quite competitive and as a brand, I’m well aware that it is vital to remain unique and ahead of the curve. For this reason, I want to produce a lifestyle brand. “…if you have a premium product, great advertising, a market niche, and a passion for innovative branding, sales will follow” - (Brand Story by Joseph Hancock, pg 158)
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