Tuesday, September 6, 2011

EOC Week 9: Exercise - How would you create your own personal brand?

Ben Sander branded himself as Brini Maxwell. How would you create your own personal brand? What would your logo be? How would you design business cards? What would your theme song be? What would you sell? And who would your target audience be? Finally, where would you show your brand? On television, in a store, or on the Internet? Write and design a project that reflects the ideas of developing your own personal brand. Use the previous questions as an outline

My personal brand would target and compliment the themes, subjects or topics that interest and inspire meIt would compliment me as an individual and would also enrich audiences perception of my persona.  
I highly value ancient knowledge and the symbolism behind their art, culture, architecture, and believes.  For that reason, my logo will be composed of symbols.




As a description, it is a Seven Leaf Laurel Crown.  For a detailed background symbolism behind the Crown of Laurel and the number Seven, please refer back to an Ancient Symbols Encyclopedia
Both, my logo and business cards will be designed in Photophop.  My business cards will be double sided to avoid cluster, simplicity, and elegance


There are a few musician that inspire me and that would compliment the overall idea of the brand. 
Artist:  Lupe Fiasco
Song:  Words I Never Said
http://www.azlyrics.com/lyrics/lupefiasco/wordsineversaid.html

Artist:  Chiddy Bang

Song:  Nothing on We
Lyrics:  And everything ain't what it seems And this is for the people that's chasing they dreams Get your money hustlin' love So could you get your money hustlin' love But don't let them take it, rules we breakin' Tryin' to get it cause we overachieve Mama I made it, now they hate it But you could trust they got nothing on we Nothing on we
http://www.azlyrics.com/lyrics/chiddybang/nothingonwe.html

My debut product would be a line of t-shirts.  The reason behind it is because blank tees are like blank canvas, and through them I can portrait constructive but objective philosophies, stimulate interest towards relevant themes, and ignite awareness.
As far as of marketing, my plan is to create broad channels of distribution through my online site and through popular online and physical retailers.  I've decided to allocate a "promotional batch" of tees towards the influential network of friends I fortunately possess. And I would saturate all sorts of social media in order to cultivate and build brand awareness through my online presence.

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