Name and Logo

"Get a catchy name.  Do something different, original, and memorable.  Take your time coming up with a name" - Branding Story by Joseph Hancock, pg 121 
My brand requires a name and logo that relates and / or compliments the overall concept behind our philosophy.  It should be unique, elegant, and timeless

After an extensive search on possibilities and availabilities, I have decided to name my brand – “Nostrum Consilium”, a Latin phrase that translates to “Our Counsel” or “Our Advise”, which essentially constitutes to what the brand will try to transmit.  Latin is the foundation on which modern languages are based and if you ask me, it doesn’t only fit the part perfectly; it also enhances the perceived value of the brand

The logo will be composed of a Laurel Leaf Crown with seven leafs.  The reasoning behind the laurel crown lies simply on its symbolism.  Laurel was said to communicate the spirit of prophecy and poetry. Laurel leaves were commonly put under pillows at night to gain inspiration through dreams and its intoxicating properties are associated with prophetic and poetic inspiration. It is associated with purification and was seen as a plant with powers of immortality. Laurel supposedly awakens awareness and past life memories, stimulates psychic awareness, health and the powers of divination.

The number 7 has a definite mystique.  The number is of great relevance to Christianity, Hinduism, Islam, and Judaism.  It is widely seen in ancient myths and in different cultures.  It is also constantly referred to in Astronomy, Biology, Chemistry, and Physics.

A percentage of the general public may not know the exact meaning behind these symbols but those who do will take pleasure in the hyperreality transcended by these components.  “This concept of an individual’s inability to distinguish between what is real and attainable versus fantasy is what Baudrillard called Hyperreality” – Branding Story by Joseph Hancock, pg 17