Tuesday, September 20, 2011

Create what you want them to look like

"Don't rush.  First impressions are everything.  Do not release any product unless you know for sure it is as good as you can get it to be" - Branding Story by Joseph Hancock, pg 121
This initial collection will be composed of V-neck style T-Shirts made out of a Ring Spun 60/40 - Cotton/Polyester blend with a 1” x 1” rib collar.  This fabric is manufactured with natural, organic, and recycled fibers.
Stylized photographic images and momentous quotes make up the artwork for this collection.  We will be using a Direct-to-Garment printing method which essentially it’s a high resolution laser print.  It is an innovative technique highly popular in European markets that require less time than a traditional screen print and it is as durable.  It can print images or illustrations at a 300dpi without compromising detail.
"The current trend in fashion to offer premium products at higher prices means that consumers expect each garment to be somewhat unique and special to justify the cost" - Branding Story by Joseph Hancock, pg 158
There will be a total of 8 different art templates designated for 8 different tees.  Each tee will be named according to the artwork it contains

DECEIVER

Inspired by Conspiracy Theories.  It aims at the polemic subject of the New World Order and Marshall Law in the US.  The image alone naturally portraits a visual concept understanding as is reinforced by a powerful quote.

GENERATIONS


Inspired by Our Upcoming Youth.  It is a shocking image looking for a shocking response. 

CIVILIZATIONS

Inspired by Ancient Civilizations.  It portraits four different cultures with no apparent relationship but one thing in common, their believes on human origin

TIME TRAVEL
 
Inspired by Quantum Physics.  It is design to make your brain tingle and dream about the possibilities since in theory, it is actually possible

ENLIGHTENMENT

Inspired by the NOSTRUM CONSILIUM Movement.  It is designed to emit emotion and stimulate action

CANVAS

Inspired by Positive Idealism.  It is our way to preach on the gifts of life

PEACE

Inspired by World Peace.  Time is of the essence

NATURE

Inspired by the Environment.  It illustrates a metaphoric view on nature and all living things

"The features of the item were important, but the hedonic pleasure the consumer received from it branding and graphics is what drove its business" - Branding Story by Joseph Hancock, pg 126

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