You are the new designer of a product line of fashion goods. Using Johnny Cupcakes as a model, how would you promote this product to your target market? You have a very limited advertising budget and have to do most of the work yourself, so how would you spread the word about your product? How long do you think for your product to reach the national or international markets? Why?
First, I would try to target a concept in which I could directly relate with and that complimented my persona. By doing so, my circle of friends and acquaintances will seem compelled to be part of my first advertising wave. I would use my personal social media outlets to promote traffic to my brands site, blog, and company's social media pages. I would later focus on stores, boutiques, and department stores which target this same audience, in a strategic manner (location, product assortment, price points, etc). With consistency and perseverance the brand could take off in no time. I would also make sure my production facilities could fill in the orders in a timely manner before setting up accounts with merchants. As the brand grows, it is vital to recruit help since a "one man team" approach isn't always favorable.
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