EOC: Week 2 Exercise

Trace the history of the fashion brand Burberry. Examine its ads today and those from past campaigns. What are the differences? Has the target market changed? Did this fashion company follow its target market clients as they aged? Back up your research with clear examples

Founded in 1856, Thomas Burberry had established Burberry by focusing on the development of outdoor attire.  The brand became legendary by Roland Amudsen, the first man to reach the south pole. During the early 1900’s, the War Office custom ordered coats to suit warfare conditions, giving birth to the trench coat

During the 70’s the brand grown to be popular with the British cult which lead into their first prole drift. During the past few decades, it has tried to rebrand itself through celebrity endorsements, popular media resources, and Ad campaigns.  Below you can see how Burberry’s propaganda has evolved throughout the years and how a hyperreality has been applied to shift the brands identity