1.What is fashion branding? How does fashion branding establish a products identity?
It is the combination of tools and dynamics which help define, establish, and distinguish brands as well as their consumers from one another. This process entails vital steps such as creating brand identity, building brand awareness, igniting product demand, and crop customer loyalty. A products identity could be establish by a series of methods such as emotional attachment or involvements, socioeconomic belonging, quality and performance orientation, or simply price placement. However, the most effective branding strategies utilize a combination of these tools
2. How are companies able to sell items like t-shirts, jeans, and sunglasses at high prices? Can you give an example of another item sold in the luxury market that might not have been traditionally perceived as a luxury good?
Everyday non-luxury items have the potential of retailing at high-end prices due to a strong brand presence, by mass merchandising and licensing iconic brands, or by the third party endorsements it posses. Other inexpensive goods such as hats, sox, and sandals have had the opportunity to retail in the luxury market
3.Race, ethnicity, religion and sexual orientation play a part in purchasing decisions. Identify three consumer groups that are different from you. In your opinion, do they differ from each other with regard to fashion and the types of brands they purchase? Why or why not?
Three separate groups that differ from my purchasing decisions in regards to fashion styles and brands are the Amish (religion), the Transvesty (sexual orientation), and the Emo (sociocultural). These individual groups do differ from one another for various reasons in addition to their religion, sexual orientation, or race. These purchasing decisions may even be different within the same subcultural groups due to their social status, economic status, or simply, brand preference.
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